This is an abbreviated, #warp-speed version of
[original] How we solve user problems at Warp
Prioritization
- We are continuously prioritizing (and re-prioritizing) – we don’t do any kind of quarterly cycles anymore.
- Everyone can always see the latest priorities on our Continuous Planning Notion [private].
Product thinking
- Make sure we are solving a clear problem and that we are all aligned on it.
- Enumerate concrete use cases / user-stories / workflows that we are solving. If you can’t name concrete use cases, the feature is too vague.
- Any product we ship needs to start with the entrypoint for how a user is going to discover it, and solve an entire workflow. We don’t just add capabilities and expect users to discover how to take advantage of them.
- We bias towards shipping incrementally and getting feedback as quickly as possible, rather than building for perfection, especially if there’s a question of demand for a feature.
Metrics
Northstar metrics
- WAU
- Self-serve revenue
Product-metrics that ladder up most closely to our Northstar metrics
- Activation rate → WAUs
- User retention → WAUs
- AI engagement (AI WAUs + Weekly AI requests) → Self-serve revenue
Target Users