Primary responsibilities

• Content: Driving overall content strategy for Warp with the goal of increasing Warp’s awareness and driving top of funnel traffic like website visits and Warp signups
  • Helping define that our tone should be across different channels and making sure it’s consistent
  • Managing content across our social channels
    • Drafting and publishing tweets
    • Responding to twitter DMs and retweeting where appropriate, except in the case of support questions which should be redirected to DevX
    • Creating and publishing TikTok videos
    • Creating and publishing Youtube videos
  • Managing and updating content on our marketing website
    • Including optimizing our download and install funnel
  • Owning creating high-quality documentation in GitBook (with help from DevX)
  • Owning monthly newsletter sent to the user community
  • Working with the product team on content that we surface within the app or as part of the customer journey
  • Designing and managing email marketing campaigns
  • Owning the content calendar and ensuring we are publishing content every week
    • Driving on content for SEO including
      • commands.dev
      • Other searchable content marketing efforts
      • Writing or delegating interesting blog posts such as customer case studies, tutorials, or general educational wikis
    • Coordinating, copy-editing, and publishing content from the Warp team as they produce content for
      • The Warp blog (see:
      • Warp documentation
      • Warp repo content like READMEs
  • Tracking the performance of different content campaigns
    • Making sure we have a good view of them in Google Analytics, Amplitude and other tracking tools
    • Working with Data Engineers to ensure we understand and prioritize our most effective marketing channels
• Community: driving the growth and engagement of the community of developers who use and contribute to Warp
  • Fostering discussion of Warp in online communities
    • Posting and commenting on Reddit forums (with help from the eng team)
    • Posting and commenting on HackerNews (with help from the eng team)
  • Owning the engagement strategy of the Discord community and working with DevX to implement it
  • Owning the influencer and ambassador programs (Warp Ambassadors)
• Launches: Owning new product or feature launches to maximize Warp’s audience

Not responsible for

• Writing detailed technical blog posts (engineers are responsible)
• Managing and responding to customer feedback (DevX is responsible)
• Responding to feedback and support on Discord community
• Performance / paid marketing